Marketing & Ad Copy prompts

Generates a structured Facebook ad with headline, body, and CTA for a new product launch.

Write a Facebook ad for [PRODUCT_NAME], a [BRIEF_PRODUCT_DESCRIPTION] aimed at [TARGET_AUDIENCE]. The ad should have a punchy headline (under 10 words), a 2–3 sentence primary text that leads with a pain point, and a clear call-to-action button label. Tone: [TONE, e.g. energetic, empathetic, professional]. Do not use exclamation marks more than once.

How to use: Fill in your product details and adjust the tone placeholder to match your brand voice.

Produces character-limited Google Search ad copy ready to paste into a campaign.

Write 10 Google Search ad headlines and 4 descriptions for [PRODUCT_OR_SERVICE]. Each headline must be under 30 characters. Each description must be under 90 characters. Focus on the key benefit: [KEY_BENEFIT]. Include at least two headlines that address the objection: [MAIN_OBJECTION]. Format as a numbered list with 'Headlines:' and 'Descriptions:' sections.

How to use: Count characters after generating — tweak any that are slightly over the limits.

Creates a complete landing page hero section with headline, subheadline, body copy, and CTA.

Write the hero section copy for a landing page promoting [OFFER, e.g. a free trial, a course, a SaaS product]. Include: (1) a headline that communicates the primary outcome the visitor gets, (2) a subheadline that adds context or credibility in one sentence, (3) a 2-sentence supporting paragraph that addresses who this is for and why now, and (4) a CTA button label. Target audience: [TARGET_AUDIENCE]. Brand voice: [BRAND_VOICE, e.g. bold and direct, warm and encouraging].

How to use: Swap the offer and audience details, then A/B test the headline against a question-based version.

Revives weak ad copy by rewriting it with three proven copywriting frameworks for comparison.

Here is an existing ad that is underperforming:

[PASTE_EXISTING_AD_HERE]

Rewrite it three times, each using a different classic copywriting framework:
1. PAS (Problem–Agitate–Solution)
2. AIDA (Attention–Interest–Desire–Action)
3. FAB (Features–Advantages–Benefits)

Keep each rewrite under 100 words. After each version, add one sentence explaining which audience psychology it targets.

How to use: Paste your current ad copy and use the three outputs to choose or combine the strongest approach.

Produces a diverse set of email subject lines across five psychological styles for split-testing.

Generate 15 email subject lines for a [TYPE_OF_PROMOTION, e.g. seasonal sale, product launch, webinar invite] targeting [TARGET_AUDIENCE]. Include a mix of: curiosity-driven, benefit-led, urgency-based, personalization tokens (use [FIRST_NAME] as the token), and question-format subject lines — at least 3 of each style. Flag which style each one is. Keep all subject lines under 50 characters.

How to use: Pick the top 3 for your A/B test and adjust the personalization token to match your ESP's syntax.

Produces a full long-form landing page with all major sections written out and ready to adapt.

Create a complete long-form landing page for [PRODUCT_OR_SERVICE] targeting [TARGET_AUDIENCE]. Structure it with the following sections, and write full copy for each:
1. Hero (headline, subheadline, CTA)
2. Problem statement (2–3 sentences)
3. Solution introduction (3–4 sentences)
4. Key features and benefits (3 bullet pairs: feature → benefit)
5. Social proof placeholder (write the copy around [TESTIMONIAL_1] and [TESTIMONIAL_2])
6. FAQ (3 questions and answers based on likely objections)
7. Final CTA section (headline + CTA button label)

Tone: [TONE]. Keep the copy persuasive but free of hype.

How to use: Fill in real testimonials later; use the placeholders to hold the page structure while designing.

Creates slide-by-slide Instagram carousel ad copy that builds narrative momentum toward a CTA.

Write copy for a 6-slide Instagram carousel ad promoting [PRODUCT_OR_TOPIC] to [TARGET_AUDIENCE]. For each slide provide: a bold 5-word-or-fewer hook text and a 1–2 sentence supporting caption. Slide 1 must stop the scroll with a surprising stat or bold claim (mark it as [PLACEHOLDER_STAT] if you need the user to fill it in). The final slide must include a CTA. Maintain a consistent [TONE] tone throughout.

How to use: Replace the stat placeholder with a real figure from your data before publishing.

Generates a structured 15-second video ad script with visual and audio directions.

Write a 15-second video ad script for [PRODUCT_OR_SERVICE] targeting [TARGET_AUDIENCE]. Format it as a shooting script with two columns: VISUAL (what's on screen) and AUDIO (voiceover or on-screen text). The script must follow this arc: Hook (0–3 sec) → Problem (3–7 sec) → Solution (7–12 sec) → CTA (12–15 sec). Brand tone: [TONE]. Avoid jargon. The hook must be a visual action or bold statement, not a logo.

How to use: Share this with your video editor or designer as a production brief.

Writes deadline-driven promotional copy that creates urgency without resorting to dishonest scarcity tactics.

Write copy for a limited-time offer for [PRODUCT_OR_SERVICE]. The offer expires in [TIMEFRAME, e.g. 48 hours, this Friday]. Include: (1) a banner headline communicating the deadline, (2) a 3-sentence paragraph explaining what they get and what they lose by waiting, and (3) a CTA button label. Use genuine urgency based on the deadline — do not use fake scarcity. Tone: [TONE]. Avoid the words 'amazing', 'incredible', and 'revolutionary'.

How to use: Only use this when a real deadline exists; fill in the actual expiry date or time.

Transforms dry product features into customer-benefit bullets suitable for a sales or landing page.

I will give you a list of features for [PRODUCT_OR_SERVICE]. Convert each feature into a benefit-focused bullet point using the format: '[Feature] so that [outcome for customer]'. Then rewrite the best 5 as 'so you can...' bullets for a sales page. Prioritize emotional and tangible outcomes over technical specs.

Features:
[PASTE_FEATURES_HERE]

How to use: Paste your raw feature list from a spec sheet or product brief and select the strongest bullets.

Creates a three-email cold outreach sequence with escalating soft-sell structure and subject lines.

Write a 3-email cold outreach sequence to sell [PRODUCT_OR_SERVICE] to [TARGET_AUDIENCE, e.g. e-commerce store owners, HR managers at mid-sized companies]. Each email should be under 150 words. Follow this sequence:
- Email 1: Lead with a specific pain point and introduce a relevant outcome (no pitch yet)
- Email 2 (sent 3 days later): Share a brief proof point or case study angle (use [CASE_STUDY_DETAIL] as placeholder if needed), then make a soft ask
- Email 3 (sent 5 days after Email 2): Low-pressure breakup email with a single yes/no question

Subject lines included. Tone: [TONE, e.g. conversational, direct].

How to use: Personalize the pain point in Email 1 based on the specific prospect's industry or role.

Produces four psychologically distinct ad copy variations designed for structured A/B or multivariate testing.

Write 4 variations of ad copy for [PRODUCT_OR_SERVICE] targeting [TARGET_AUDIENCE]. Each variation should test a different psychological angle:
- Variation A: Fear of missing out
- Variation B: Aspiration and identity (who they become)
- Variation C: Social proof and trust
- Variation D: Curiosity and intrigue

Each variation: one headline (under 10 words) + one body text (under 50 words) + one CTA label. Label each clearly. Keep the core offer identical across all four.

How to use: Run each variation as a separate ad set against the same audience to identify the best-performing angle.

Generates a skippable YouTube pre-roll script designed to retain viewers past the five-second skip point.

Write a 30-second YouTube pre-roll ad script for [PRODUCT_OR_SERVICE] targeting [TARGET_AUDIENCE]. The first 5 seconds must be compelling enough that viewers choose not to skip — open with a provocative question or bold visual statement. Structure: Hook (0–5 sec), Problem + Empathy (5–15 sec), Solution (15–25 sec), CTA with URL (25–30 sec). Format as a shooting script (VISUAL | AUDIO columns). Tone: [TONE]. Include a suggested on-screen text overlay for the CTA.

How to use: Adapt the CTA URL to your actual destination and share the script with your video production team.

Produces a formal brand positioning statement and three strategic tagline options for a new or repositioning brand.

You are a brand strategist. Help me write a brand positioning statement and three tagline options for [BRAND_NAME], which offers [WHAT_IT_DOES] to [TARGET_AUDIENCE]. Our main competitors are [COMPETITOR_CATEGORY, e.g. traditional agencies, DIY tools]. Our key differentiator is [DIFFERENTIATOR]. 

Deliver:
1. A one-sentence positioning statement using the format: 'For [audience] who [need], [Brand] is the [category] that [benefit], unlike [alternative].'
2. Three tagline options: one rational, one emotional, one bold/provocative.
3. One sentence explaining the strategic thinking behind each tagline.

How to use: Fill in concrete differentiators rather than vague claims to get the sharpest positioning output.

Creates three targeted retargeting ads addressing the most common reasons for cart abandonment.

Write 3 retargeting ads targeting people who added [PRODUCT_NAME] to their cart but did not complete their purchase. Each ad should address a different likely abandonment reason:
- Ad 1: Price hesitation (offer reassurance or a reason the value is worth it — do not fabricate a discount unless [DISCOUNT] is provided)
- Ad 2: Distraction / forgot (reminder-style, low-pressure)
- Ad 3: Doubt or trust gap (address a common objection: [MAIN_OBJECTION])

For each: headline + body (under 60 words) + CTA. Platform: [PLATFORM, e.g. Facebook, display network].

How to use: Fill in a real objection you hear from customers or gather from support tickets for the most relevant Ad 3.

Produces end-to-end copy for all touchpoints in a referral program launch.

Write all copy needed to launch a referral program for [BRAND_NAME]. Include:
1. Program landing page headline and subheadline
2. How-it-works section (3 steps, each with a label and 1-sentence description)
3. The referral invite email subject line and body (under 120 words) sent by the referrer to a friend
4. A confirmation email headline and 2-sentence body sent to the referrer after they share
5. CTA button label for each touchpoint

Referral reward: [REWARD, e.g. $10 credit for each side]. Tone: [TONE].

How to use: Replace the reward placeholder with your actual incentive and confirm the mechanics before going live.

Writes ethical, benefit-led popup copy that offers real value without manipulative dismiss-link language.

Write copy for a website exit-intent popup offering [INCENTIVE, e.g. a discount, a free guide, early access] to visitors about to leave [WEBSITE_TYPE, e.g. an e-commerce store, a SaaS sign-up page] targeting [TARGET_AUDIENCE]. Include: (1) a headline (under 8 words) that focuses on what they gain, (2) a subheadline that adds specificity or urgency (1 sentence), (3) a form label for the email field, (4) a CTA button label, and (5) a dismissal link label that is honest but soft. Avoid guilt-tripping dismissal text.

How to use: Test multiple headline variants; the best popups lead with a specific gain, not just 'don't miss out'.

Creates SEO-informed product description copy that converts browsers into buyers.

Write a product description for [PRODUCT_NAME] that is optimized for both conversion and search intent. The primary keyword is [PRIMARY_KEYWORD]. Structure:
- Opening sentence: Lead with the primary benefit, naturally including the keyword
- 3–5 bullet points: Cover top features translated into outcomes
- Closing paragraph: Address the ideal buyer and include a soft CTA
- Meta description (under 155 characters): Summarized for search results

Avoid keyword stuffing. Tone: [TONE]. Target buyer: [TARGET_BUYER].

How to use: Use your actual search keyword data to fill in the primary keyword placeholder accurately.

Produces authentic cause-marketing campaign copy that communicates a brand's social commitment credibly.

Write campaign copy for [BRAND_NAME]'s cause-marketing initiative supporting [CAUSE_OR_CHARITY]. The campaign runs during [TIMEFRAME]. Include:
1. Campaign headline that connects the brand's purpose to the cause authentically
2. A 3-sentence brand statement explaining why this cause matters to the brand (avoid generic platitudes)
3. The specific commitment being made: [SPECIFIC_COMMITMENT, e.g. 5% of sales donated, a matched donation up to X]
4. Social sharing call-to-action copy (1 sentence + hashtag: [HASHTAG])
5. Email subject line for customer announcement

Tone: sincere and specific. Do not use the phrase 'giving back'.

How to use: Only use this when the commitment is real and specific; vague cause copy often backfires with audiences.

Audits existing marketing copy with a structured scorecard, identifies weaknesses, and delivers a full rewrite.

You are an expert conversion copywriter. Audit the following ad or landing page copy and provide:
1. A score out of 10 for: Clarity, Relevance to audience, Emotional resonance, CTA strength — with one sentence of reasoning for each
2. The top 3 specific weaknesses in the copy
3. A full rewrite that addresses all identified weaknesses while preserving the core message

Current copy:
[PASTE_COPY_HERE]

Target audience: [TARGET_AUDIENCE]
Desired action: [DESIRED_ACTION, e.g. click to buy, sign up, book a call]

How to use: Use this before launching any campaign — it works on ads, landing pages, or email copy.

Generates consistent yet channel-appropriate copy for five platforms from a single campaign brief.

Using the campaign brief below, write copy adapted for 5 different channels. Keep the core message consistent but tailor the format, length, and tone to each channel's norms.

Campaign brief:
- Product/Offer: [PRODUCT_OR_OFFER]
- Target audience: [TARGET_AUDIENCE]
- Core message: [CORE_MESSAGE]
- Desired action: [DESIRED_ACTION]
- Tone: [TONE]

Channels:
1. Facebook feed ad (headline + 60-word body + CTA)
2. Google Search ad (3 headlines under 30 chars + 2 descriptions under 90 chars)
3. SMS (under 160 characters including opt-out)
4. LinkedIn sponsored post (100-word professional tone)
5. Push notification (title under 50 chars + body under 100 chars)

How to use: Fill in the brief fully before running — the quality of the output depends on specificity of inputs.

Creates a conversion-focused CTA section for SaaS free-trial landing pages, including trust signals and micro-copy.

Write the sign-up CTA section for a free-trial offer for [SAAS_PRODUCT_NAME], a [ONE_LINE_DESCRIPTION] tool for [TARGET_AUDIENCE]. This section appears at the bottom of a landing page. Include:
1. A re-engagement headline for visitors who scrolled to the bottom (assume they are still considering)
2. A 2-sentence trust-building statement (use [TRUST_ELEMENT, e.g. no credit card required, X companies use it, cancel anytime])
3. CTA button label
4. A 1-line micro-copy directly below the button addressing the top sign-up hesitation: [TOP_HESITATION]
5. Three icon + label trust badges (write the label text only)

How to use: Base the top hesitation on real objections from sales calls or customer feedback, not assumptions.

Produces a 60-second direct-response audio ad script formatted for broadcast or podcast placement.

Write a 60-second direct-response radio or podcast ad script for [PRODUCT_OR_SERVICE] targeting [TARGET_AUDIENCE]. Structure: 
- 0–10 sec: Relatable scenario or problem the listener recognizes
- 10–35 sec: Introduce the product as the solution, name it clearly, explain the key benefit
- 35–50 sec: Add credibility or a specific proof point (use [PROOF_POINT_PLACEHOLDER] if the user must supply a real figure)
- 50–60 sec: Clear CTA with a memorable URL or promo code: [PROMO_CODE_OR_URL]

Write for the ear, not the eye — short sentences, conversational rhythm. No bullet points in the script itself.

How to use: Read the script aloud and time it; adjust sentence length to hit exactly 60 seconds at normal speaking pace.

Creates a tactful comparison section that positions a brand against a competitor category without naming rivals.

Write a competitive comparison section for [BRAND_NAME]'s landing page. This section should position [BRAND_NAME] favorably against the category of [COMPETITOR_TYPE, e.g. legacy software, freelancers, generic tools] without naming specific competitors. Include:
1. A section headline that frames the comparison in [BRAND_NAME]'s favor
2. A comparison table with 5 criteria rows. Columns: '[BRAND_NAME]' vs '[COMPETITOR_LABEL, e.g. Traditional Solutions]'. Use checkmarks, X marks, or descriptive words — no made-up data.
3. A 2-sentence paragraph below the table reinforcing the key advantage: [KEY_ADVANTAGE]
4. CTA button label

Tone: confident but not arrogant.

How to use: Only claim advantages that are genuinely true; false comparison claims create legal and trust risk.

Creates a concise, action-oriented onboarding welcome email that reduces churn by driving fast time-to-value.

Write a welcome/onboarding email for new customers of [PRODUCT_OR_SERVICE]. The email should be sent immediately after sign-up or purchase. Include:
1. Subject line (under 50 characters)
2. Preview text (under 90 characters)
3. Greeting using [FIRST_NAME] personalization token
4. Opening paragraph: Confirm what they just did and make them feel good about the decision (2 sentences)
5. What to do next: 3 numbered steps that reduce time-to-value
6. A single CTA button label pointing to their most important first action: [FIRST_ACTION]
7. Closing with a human sign-off from [SENDER_NAME_OR_ROLE]

Tone: [TONE]. Keep the total email under 200 words.

How to use: Map the three next steps to what your highest-retention users do in their first session.

Builds a strategic campaign messaging hierarchy from brand truth to execution-ready copy sketches.

You are a senior creative strategist. Develop a full campaign messaging hierarchy for [BRAND_NAME] launching [PRODUCT_OR_INITIATIVE] to [TARGET_AUDIENCE]. Deliver the following:

1. Campaign Idea: A single sentence capturing the unifying creative idea (not a tagline — the strategic thought)
2. Campaign Tagline: One memorable phrase that expresses the idea publicly
3. Primary Message: The single most important thing the audience should take away (1 sentence)
4. Secondary Messages (3): Supporting proof points or emotional pillars that back up the primary message
5. Tone of Voice Guidelines: 3 adjectives + 1 sentence describing what the tone should and should not sound like
6. Sample executions (brief copy sketches only): One for [CHANNEL_1] and one for [CHANNEL_2]

Base everything on the brand truth: [BRAND_TRUTH_OR_DIFFERENTIATOR]. Flag any assumptions you make.

How to use: Use this before briefing creative teams — it ensures all executions stay aligned to one core idea.