Brainstorming & Ideation prompts

Produces a diverse list of brand/product name candidates with rationale, ideal during early naming stages.

You are a branding expert. Generate 20 memorable, original name ideas for [PRODUCT/SERVICE DESCRIPTION] targeting [TARGET AUDIENCE]. For each name, include: the name itself, a one-sentence rationale, and the emotional tone it conveys (e.g., playful, trustworthy, bold). Avoid generic or overused naming conventions. Format as a numbered list.

How to use: Replace [PRODUCT/SERVICE DESCRIPTION] with a concise description and [TARGET AUDIENCE] with demographics or psychographics.

Generates varied editorial angles for a topic, useful when planning a content calendar or overcoming writer's block.

Give me 15 distinct blog post angles on the topic of [TOPIC] aimed at [AUDIENCE]. Each angle should approach the topic from a different perspective (e.g., beginner how-to, contrarian take, personal story, data-driven, listicle, interview-style, etc.). List the angle type, a suggested title, and a one-sentence summary of what the post would cover.

How to use: Fill in [TOPIC] with your subject area and [AUDIENCE] with your target readers (e.g., 'early-stage founders').

Uses reverse brainstorming to surface non-obvious improvements, great for product reviews or process audits.

Use reverse brainstorming to help me improve [PRODUCT/PROCESS/EXPERIENCE]. First, list 10 ways we could deliberately make [PRODUCT/PROCESS/EXPERIENCE] worse or frustrate users. Then, for each item, flip it into a concrete improvement idea. Present the output as a two-column table: 'How to make it worse' and 'Flipped improvement idea'.

How to use: Insert any product, workflow, or customer experience in the placeholder; works best when you're stuck on incremental thinking.

Surfaces novel startup concepts by forcing cross-industry thinking, useful for entrepreneurs or innovation workshops.

Generate 10 startup ideas at the intersection of [INDUSTRY A] and [INDUSTRY B]. For each idea, provide: a one-line concept, the core problem it solves, the primary customer segment, and one key risk. Do not suggest ideas that are obvious direct clones of well-known companies. Focus on underserved pain points.

How to use: Pick two distinct industries or domains (e.g., 'eldercare' and 'gaming') to spark unexpected combinations.

Systematically stretches a single idea into six distinct directions, ideal for early-stage concept development.

I have a seed idea: [SEED IDEA]. Expand it in 6 different strategic directions using the following lenses, one expansion per lens:
1. Bigger / scaled up
2. Smaller / niche down
3. Opposite / contrarian
4. Applied to a different audience
5. Combined with an unrelated trend
6. Turned into a recurring or subscription model
For each direction, write 2-3 sentences describing the expanded concept.

How to use: State your core idea clearly in [SEED IDEA]; even a rough one-liner works well.

Uses few-shot examples to generate on-brand feature names, perfect for product teams with an established naming style.

I need to name a new software feature. Here are two examples of feature names we like and why:
- Example 1: [FEATURE NAME 1] — we like it because [REASON 1]
- Example 2: [FEATURE NAME 2] — we like it because [REASON 2]

The new feature does the following: [FEATURE DESCRIPTION]
Our product's brand voice is: [BRAND VOICE, e.g., friendly and direct]

Generate 15 name candidates that match this style. For each, include the name and a one-sentence explanation of the reasoning.

How to use: Fill in two real feature names you already love and describe what made them work for your brand.

Generates a range of taglines organized by emotional tone, useful during brand positioning or refresh projects.

Create 20 tagline variations for [BRAND/PRODUCT NAME], which [ONE-SENTENCE DESCRIPTION OF WHAT IT DOES]. Group the taglines into four emotional tones (5 per group): Aspirational, Witty/Playful, Bold/Direct, and Empathetic. Each tagline should be under 8 words. Do not repeat the brand name inside the tagline itself.

How to use: Write a crisp one-sentence description of the brand's value proposition for best results.

Applies the SCAMPER framework to generate structured innovation ideas around an existing product or service.

Apply the SCAMPER ideation framework to [EXISTING PRODUCT OR SERVICE] to generate improvement and innovation ideas. Work through each letter systematically:
- Substitute
- Combine
- Adapt
- Modify / Magnify
- Put to other uses
- Eliminate
- Reverse / Rearrange

For each dimension, generate at least 2 specific, actionable ideas. Be concrete and creative rather than generic.

How to use: Name a specific, well-defined product rather than a broad category for sharper outputs.

Produces five differentiated marketing campaign concepts with strategic grounding, ideal for launch planning.

You are a creative director at an advertising agency. Generate 5 distinct campaign concepts for the launch of [PRODUCT/SERVICE] targeting [TARGET AUDIENCE]. For each concept include:
1. Campaign name
2. Core insight (the human truth the campaign taps into)
3. Big idea (one sentence)
4. Hero execution (describe the lead creative piece in 3-4 sentences)
5. Supporting channel ideas (list 3)

Make each concept meaningfully different in tone and approach.

How to use: Be specific about the product's unique differentiator and the audience's key motivations when filling placeholders.

Creates a ready-to-use set of workshop activities tailored to audience and theme, useful for facilitators and L&D professionals.

Design 8 creative workshop activities for a [DURATION, e.g., half-day] workshop on [WORKSHOP THEME] for a group of [NUMBER] participants who are [DESCRIBE PARTICIPANTS, e.g., 'mid-level managers with no design background']. For each activity include: activity name, goal, time required, materials needed, and step-by-step instructions in 4-6 bullet points. Vary the energy level across activities (mix of high-energy and reflective).

How to use: Describe participants honestly, including their comfort with creative exercises, to get well-calibrated activities.

Generates provocative 'What if' questions to unlock underexplored angles on any topic, great for content strategists and researchers.

Generate 15 'What if' questions about [TOPIC] that could each inspire a unique piece of content, research project, or product feature. The questions should challenge assumptions, flip conventional wisdom, or explore edge cases. After each question, add one sentence explaining the interesting tension or opportunity it reveals. Avoid questions that are already widely covered in mainstream media.

How to use: Use a topic you already know well so you can judge which questions are truly novel versus obvious.

Generates a diverse set of monetization strategies tailored to a specific asset, useful for entrepreneurs and product managers.

I have [DESCRIBE YOUR PRODUCT, SERVICE, OR AUDIENCE ASSET]. Brainstorm 12 distinct monetization models I could apply to it. For each model: name the model, explain how it would work in my specific context in 2-3 sentences, list one key advantage, and list one key challenge. Cover a range of models including direct sales, subscription, freemium, marketplace, licensing, and at least two unconventional approaches.

How to use: Describe your asset or audience as specifically as possible — the more detail, the more actionable the models.

Builds a structured social media content strategy with pillars and example ideas, ideal for brand managers and creators.

Help me define 6 content pillars for [BRAND OR PERSONAL BRAND NAME] in the [INDUSTRY/NICHE] space. For each pillar provide: pillar name, what it represents, the audience need it serves, 3 example post ideas (specify the format: e.g., carousel, short video, poll), and one content taboo to avoid within that pillar. The brand's tone of voice is [DESCRIBE TONE, e.g., 'expert but approachable'].

How to use: Define tone of voice carefully — it's the most important input for ensuring ideas feel on-brand.

Simulates a fast divergent-thinking sprint to surface a high volume of raw ideas quickly, useful at the start of any ideation session.

Run a rapid-fire idea sprint. Generate 30 ideas for [CHALLENGE OR OPPORTUNITY] in 30 seconds of 'thinking' — prioritize quantity and breadth over polish. Output as a plain numbered list with no explanations. After the list, flag the 5 ideas you think are most worth developing, each with a one-sentence reason why.

How to use: Frame [CHALLENGE OR OPPORTUNITY] as a 'How might we...' question for best results.

Connects brainstormed ideas to specific customer journey stages, helping teams prioritize and spot gaps.

I'm brainstorming [TYPE OF IDEAS, e.g., 'content ideas', 'feature ideas', 'partnership ideas'] for [PRODUCT/SERVICE]. Map 15 ideas across the five customer journey stages: Awareness, Consideration, Decision, Onboarding, and Retention (3 ideas per stage). For each idea explain how it serves the customer's goal at that specific stage and what success would look like. Present as a table with columns: Stage | Idea | Customer Goal Served | Success Metric.

How to use: Works best when you already have a product and some customer data — fill in specifics for sharper ideas.

Surfaces cross-industry analogies to inspire breakthrough solutions, ideal for innovation sprints and design thinking sessions.

I'm trying to solve the following problem: [DESCRIBE YOUR PROBLEM IN 2-3 SENTENCES]. Identify 6 analogous industries or fields that have solved a structurally similar problem. For each, explain: what the analogous challenge was, how that industry solved it, and one specific principle or mechanism I could borrow and apply to my context. Think broadly — include at least one non-business field (e.g., nature, sports, military, medicine).

How to use: Write a problem statement focused on the underlying structure, not the surface symptoms, for the most transferable analogies.

Generates themed event concepts with practical activation ideas, useful for event planners and internal communications teams.

Brainstorm 12 creative theme ideas for a [TYPE OF EVENT, e.g., company all-hands, product launch party, team offsite] with approximately [NUMBER] attendees. The event's purpose is [STATE PURPOSE, e.g., 'to celebrate a major milestone and re-energize the team']. For each theme include: theme name, one-paragraph description of how it would feel, three tangible activation ideas (decor, activity, or format), and a suitability rating for the stated purpose (Low / Medium / High) with a one-sentence justification.

How to use: Be specific about the event's purpose and audience — a sales team celebration needs very different themes than an executive strategy retreat.

Structures brainstormed experiments as formal hypotheses with effort estimates, ideal for growth and product experimentation teams.

I want to improve [METRIC OR OUTCOME] for [PRODUCT/SERVICE/CONTEXT]. Generate 10 testable experiment ideas using the following structure for each:
- Hypothesis: 'If we [change], then [metric] will [direction] because [assumption].'
- What to build or change (1-2 sentences)
- How to measure success (specific, observable indicator)
- Key assumption being tested
- Estimated effort to run the test: Low / Medium / High

Order the ideas from lowest effort to highest effort.

How to use: Name a single, measurable metric in [METRIC OR OUTCOME] — avoid vague goals like 'improve UX'.

Generates a varied list of strategic partnership ideas with clear value exchanges, useful for business development planning.

I run [DESCRIBE YOUR BUSINESS IN 2 SENTENCES]. Brainstorm 15 potential partnership opportunities that could help us reach [GOAL, e.g., 'a new audience segment' or 'reduce customer acquisition cost']. For each partnership idea include: the type of partner (complementary brand, distribution partner, media partner, etc.), a specific example of the kind of company, what we offer them, what they offer us, and the partnership mechanic in one sentence. Avoid partnerships that require us to compete with the potential partner.

How to use: Be honest about what your business can genuinely offer partners — reciprocity is key to evaluating feasibility.

Generates curriculum building blocks with learning outcomes and sequence logic, ideal for course creators and instructional designers.

I am creating a [FORMAT: online course / book / workshop series] titled '[WORKING TITLE]' for [TARGET LEARNER, e.g., 'early-career UX designers']. The learner's main goal is to [DESIRED OUTCOME]. Brainstorm 20 potential chapter or module topic ideas. For each, write the topic name, what the learner will be able to do after completing it (one 'You will be able to...' statement), and whether it's best positioned early, mid, or late in the curriculum. After the list, suggest a logical sequencing for a 10-module version.

How to use: Define the desired outcome precisely — the sharper the transformation you promise, the more focused the module ideas.

Provides a rigorous critical analysis of an idea to surface blind spots before committing resources, essential before pitching or launching.

Here is an idea I am excited about: [DESCRIBE YOUR IDEA IN 3-5 SENTENCES]. Play devil's advocate. Generate:
1. 5 strong arguments against this idea (not nitpicks — genuine strategic or structural objections)
2. 3 scenarios in which this idea would fail catastrophically
3. 3 assumptions the idea depends on that may be false
4. 2 better alternative ideas that solve the same underlying problem

Be honest and rigorous. Do not soften the critique.

How to use: Describe the idea fully and resist the urge to pre-defend it in your description — let the critique be genuine.

Generates headline variety using named formulas and identifies the strongest options, great for content marketers and copywriters.

Write 20 headline options for a piece of content about [CONTENT TOPIC] targeting [AUDIENCE]. Use a different formula for each headline. Examples of formulas to draw from (use these and invent others): 'How to [outcome] without [obstacle]', 'The [adjective] guide to [topic]', '[Number] ways to [achieve goal]', 'Why [common belief] is wrong', 'What [unexpected source] taught me about [topic]'. After the list, mark your top 3 picks with a ⭐ and briefly explain why each is strong.

How to use: Specify the audience's biggest pain point in [CONTENT TOPIC] for more emotionally resonant headlines.

Uses diverse fictional personas to pressure-test an idea from multiple human perspectives, ideal for product and UX ideation.

I have the following idea: [DESCRIBE YOUR IDEA]. Create 5 fictional but realistic user or customer personas who would encounter this idea. Make them diverse in attitude — include at least one enthusiastic early adopter, one skeptic, one person with an edge-case need, one with low technical literacy, and one from a different cultural context than the idea's assumed default. For each persona, describe their background in 3 sentences, their initial reaction to the idea, their main concern or barrier, and one feature or adjustment that would win them over.

How to use: Be as specific as possible in your idea description so persona reactions are grounded and relevant.

Forces contrarian thinking to uncover disruptive business models, ideal for innovation workshops and entrepreneurship brainstorming.

List 10 business ideas that deliberately violate a widely accepted assumption in [INDUSTRY]. For each idea: state the conventional assumption being broken, describe the business model in 2-3 sentences, name the target customer who would love this contrarian approach, and identify one incumbent whose model this would disrupt. Focus on genuine insight, not novelty for its own sake.

How to use: Choose an industry you understand well so you can identify truly held assumptions rather than obvious ones.

Generates accessible, organic community-building tactics suited to bootstrapped creators, startups, or nonprofits.

Brainstorm 20 low-cost or no-cost ideas to build and grow an engaged community around [TOPIC OR BRAND] for an audience of [DESCRIBE AUDIENCE]. For each idea, note: the activity or initiative, the primary community benefit it creates (belonging, learning, recognition, collaboration, etc.), the effort level to launch (Low / Medium), and one potential obstacle. Avoid ideas that require significant paid advertising or a large existing audience to succeed.

How to use: Describe the audience's shared interest or identity specifically — community ideas work best when rooted in a genuine common thread.