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lemlist vs Instantly

lemlistInstantly

Bottom line: lemlist for sDRs and small-to-mid B2B teams; Instantly for agencies sending cold email at scale.

lemlistlemlist

Multichannel outreach with email, LinkedIn, and calls in one platform.

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InstantlyInstantly

Scale cold email outreach with unlimited inboxes, warmup, and deliverability tools.

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Votes00
PricingFreemiumFreemium
CategorySalesSales
Tags
cold-emailmultichannel-outreachlinkedin-automationsales-engagementpersonalization
cold-emailoutreachemail-deliverability
Best for
  • SDRs and small-to-mid B2B teams
  • Founders running outbound
  • Teams wanting multichannel in one tool
  • Agencies sending cold email at scale
  • Lead-gen and demand-gen teams
  • B2B founders and solo SDRs
Pros
  • True multichannel: email, LinkedIn, and calls in one place
  • Strong personalization (image and dynamic variables)
  • Built-in lead database and enrichment
  • Lemwarm deliverability/warmup tooling
  • Free plan and trial to start
  • Unlimited email accounts and warmup on every plan
  • Mature, well-regarded deliverability infrastructure
  • Unibox centralizes replies across all inboxes
  • Large 450M+ verified B2B lead database built in
  • Strong value for high-volume senders
Cons
  • Enrichment and verification are metered per credit
  • Best multichannel features are in pricier tiers
  • Early-2026 pricing restructure changed plans for new users
  • Deliverability still depends on responsible sending
  • Can get costly as seats and credits scale
  • Real cost climbs fast once leads, CRM, and credits are added
  • Lead enrichment credits don't roll over month to month
  • Support is often slow or AI-bot-first per user reviews
  • Weaker multichannel sequencing than some rivals
  • No mobile app or browser extension

Comparison generated from each tool's listing. Add or remove tools above to change it.