Clay
sales
Clay is a B2B data enrichment and outbound automation platform that combines multiple data providers, AI-powered research agents (Claygents), and workflow automation for sales and marketing teams
Pricing
Free plan
Rating
—
Votes
0
Head-to-head comparison
Clay vs Tome
Compare Clay and Tome side by side across pricing, features, ratings, pros, cons, best-fit use cases, and alternatives.
Tome
sales
AI sales platform for buyer research, account intelligence, and deal acceleration.
Pricing
Paid
Rating
—
Votes
0
Feature comparison
Feature
Clay
Tome
Category
sales
sales
Pricing
Free plan
Paid
Free plan
API access
Mobile app
Browser extension
Team collaboration
Custom training
Self-hosted option
Offline mode
Multi-language support
Clay pros and cons
Waterfall enrichment chains 200+ data providers in sequence, delivering materially higher contact coverage and match rates than any single-vendor data source can achieve
Claygent AI agents let teams answer bespoke research questions about companies and people at scale, replacing hours of manual prospect research
The signals engine surfaces buying triggers like job changes and promotions, enabling timely, relevance-driven outreach rather than static list building
A single data marketplace consolidates purchasing and credits across many providers, removing the need to negotiate and manage separate vendor contracts
Note: The platform has a genuine learning curve; formulas, conditional logic, and multi-step recipes take time to master before teams see full value
Note: Consumption-based pricing splits platform fees from data credits, making total spend hard to predict and prone to climbing quickly at higher volumes
Note: Recent plan restructuring moved API and CRM features into higher tiers, raising effective costs for some mid-tier users
Tome pros and cons
Purpose-built for strategic and enterprise sales rather than generic productivity, so its research and workflow features map directly to how account executives actually work.
Automates account and buyer research that reps typically assemble by hand, condensing pre-meeting prep into a fraction of the usual effort.
Structures sales-methodology work like MEDDIC directly inside Salesforce, improving CRM data quality and qualification consistency across a team.
Supports the full meeting lifecycle - preparation ahead of strategic conversations and structured follow-up afterward - which keeps momentum on complex deals.
Note: The 2025 pivot away from presentations means longtime users of the original product will find a completely different tool, and some familiar features are gone.
Note: As a sales-focused platform with Pro and Enterprise tiers, it is a meaningful investment that only pays off for teams working larger, more complex deals.
Note: Because the product and website have changed rapidly, current pricing, packaging, and integration details are difficult to confirm without contacting the vendor.
Which one should you choose?
Best overall signal
Tome
Selected using Toolglade popularity signals such as views and votes.
Best value signal
Clay
Selected using free-plan availability and engagement signals.
Best for
Clay
- Sales development and outbound teams building scalable prospecting systems
- RevOps teams standardizing enrichment and data hygiene across the funnel
- Growth marketers running account-based marketing programs
- Agencies delivering lead generation and outbound as a service
- Data-fluent operators who want to build custom enrichment workflows
Tome
- Enterprise and strategic account sales teams
- Account executives working complex, multi-stakeholder deals
- Sales teams standardized on Salesforce
- Organizations using MEDDIC or similar qualification methodologies
- Revenue leaders focused on deal acceleration and pipeline quality
FAQ
Is Clay better than Tome?
It depends on your use case. Compare category fit, pricing, feature availability, and ratings before choosing.
Which tool has a free plan?
Clay and Tome may not offer a free plan based on current Toolglade data.